The GT Academy competition has not only led to Lucas Ordonez finishing in second place at the LMP2 class at the 2011 Le Mans 24 hours with Signatech Nissan – now it’s gone and won a prestigious award in marketing and advertising.
It picked up a Cannes Golden Lion at the equivalent of the Oscars for ad types, for ‘Best Use of Branded Content’. The reasons included being covered by over 160 broadcasters around the world, masses of print and digital coverage, 1.3 million downloads of the GT5 demo required to enter, and another previous winner, Jordan Tresson, has gone on to race in the European GT4 Cup in a Nissan 370Z.
It’s also good timing as Jann Mardenborough has just been announced as the winner of the 2011 GT Academy. The Welsh 19-year-old will be training to take part in the Dubai 24 Hour race in January in a Nissan 370Z.
If you’re thinking about training for the next one, you can get a PS3 with GT5 for £241 from Amazon, GT5 on it’s own for £45 (Or Prologue for £7.50), and here’s a handy guide to the best cars to buy in Gran Turismo 5.
[…] GT Academy recently won a Cannes Lion for the best use of branded content. It’s an online racing competition which whittles down Gran Turismo players around the world […]