It’s always good to see companies within sim racing getting recognition from the wider world. Most of the coverage tends to be about the eSports boom of recent years. But there’s some business awareness too, as Next Level Racing win an export award.
The Australian sim racing hardware company has been named Queensland’s Exporter of the Year for their overseas sales and distribution across the U.S, Europe, Asia and the Middle East. They also received the 2021 Creative Industries Award, making it a pretty successful night, and go on to the national awards at the end of November.
Next Level Racing Head of Brand and Strategic Growth, Kam Khadem, said the pandemic had helped the company that started in 2010 and was now exporting to 50 countries shift to pole position.
“Although our simulators are designed for all users, we have a lot of individuals and companies reaching out to us to purchase our simulators for different applications. You see a lot of racing teams use our simulators for training, especially during Covid,” Khadem said.
“A lot of them are invested in sim racing in terms of practising and making sure they have that muscle memory still on the track, so that’s a cool thing,” he said.
“In the industry, not a lot of hardware companies come out of Australia, so going into the international market initially a lot of people were sceptics,” Khadem said.
“We’re happy we’re changing people’s interpretation of us and of the Gold Coast as somewhere that manufactures and supplies this hardware, and that’s an awesome part of it.”
Along with private buyers, Next Level Racing supply racing simulators for global esports events including E3, Superscars eSeries, Gamescom and the Endurance eRacing Championship, along with flight sims to NASA, Bristol University’s Department of Aerospace Engineering and the British and Australian Air force cadets.