EA and Need for Speed are searching for two ladies with ‘boundless energy, an outgoing personality and an edgy style fused with a passion for cars and gaming’ in the 2011 ‘Need for Speed European Spokesmodel Search’.
Winners will act as Need for Speed ambassadors throughout 2012 at high profile gaming events, and race events including the FIA GT3 European Championship and Euro Drift series. The search is taking place in six countries; France, Germany, Norway, Russia, Ireland and the UK, with finalists selected from each country followed by two winners to be announced in November. And the UK regional finalists will win £1500 of entertainment merchandise along with entry into the final. Entres are via http://www.needforspeed.com/en_GB/ukspokesmodel
Or you could say that EA and Need for Speed are using a way to save some cash on professional promotional models as a marketing tool to get a load of male gamers to look at the entrants and vote on them. But that’s obviously way too cynical.